Re-designing the website of a tennis club that has been a central community hub for over 100 years.

ST JAMES TENNIS CLUB

St. James Tennis Club has been a central part of the community in The Glebe, Ottawa since 1907. This project explored how to modernize their existing website to reflect their history, prestige, and community presence. This process included creating a stronger brand identity for the club to be reflected on the new site and, later, through graphics produced as part of a longer-term design partnership.

ABOUT

I worked closely with the board directors of the club to bring their vision to life and build a timeless visual identity for the organization that could be carried on into future generations. The design process for the new website also included the migration of content from the existing one into a new information architecture to improve usability and accessibility. Once the interface of the new site was established, it was built out in Squarespace to ensure future team members could easily edit the content of the website for years to come.

MY ROLE

  • Website re-design

  • Brand identity

  • Creation of style guide

  • New information architecture

  • Migration to new software / tool

  • Website development

  • Graphic design